In the Sage article published by Dae Ryun Chang (Yonsei University, Seoul) on October the 3rd we've found a scientific approval of La Classe experience.
We've notices upon many training programs that visual communication, especially films, are usually an easyer and effective way to teach complex topics.
For example when once discussing Cross-Culture with a group of experts, we've presented a visual comparison of Shark Tank episodes from different countries. That was a practical step that we've taken gradually integrating visual materials to the traditional method and contents of instruction when teaching diversity in mentality and cultural approach.
We can take a focused look at how educators can take advantage of films to teach diversity in Cultures. Despite the importance of diversity in cross-cultural and hospitality education, there is not enough written materials such as case studies to teach it.
Films can help overcome the limitations of text-only representation of a specific diversity group. For example when we are talking about South Korea, why not to show the abstracts of lates Oscar winner to prove, what does it mean: Confucian mentality, whu "Sul" has no limits even when you drink with parents, how high context find itself in the "stone theme" and how this "stone theme" plays around "presents theme" etc.
Our experience shows that film can be more effective than text in eliciting students responses such as emotions and a positive attitude.
The use of films in business schools, however, has been limited even though demand for such content is increasing.