The image of Abu Dhabi and Dubai – The perception of first-time visitor from Germany

The Middle East is one of the fastest growing tourism regions in the world.

Especially Dubai (since the 1980s) and Abu Dhabi (since the 1990s) have invested heavily in tourism development to firstly enhance their recognition as international destinations and secondly to diversify their economies away from the oil production.

Surprisingly, there is a lack of academic published articles on those two emirates’ international destination image. Hanno M Martens and Dirk Reiser made a research and first published it in February 2017. This work attempted to fill this gap by studying and comparing the images of Abu Dhabi and Dubai amongst potential first-time visitors from one of their main source markets – Germany.

An empirical study amongst 300 respondents from North-Rhine Westphalia, Germany, was conducted to reveal the cognitive image attributes of Dubai and Abu Dhabi for non-visitors. Despite both places having a similar basis for destination development, their images differ.

Thus, Abu Dhabi and Dubai are not seen as competitors on the tourism market, instead they could even increase the mutual benefits through highlighting specific images more distinctly.

Further, the research identified a missing fit between the desired tourism destination image for both destinations and the perceived destination image.

This is especially significant for the aspect of sustainability, which both emirates try to promote.

Potential tourists rather perceive both emirates as unsustainable and not environmentally conscious.



TAILOR-MADE TRAINING

Intercultural training

Generous hospitality

The operational standard

An anti-crisis solution

INFORMATION

Who are we?

Official names and titles

Polite formulas

Our privacy policy

Blog

Contact

© 2016 by La Classe

Any reproduction or representation of this site in part or in whole (texts, graphics, designs, logos and photos) is prohibited without the written consent of La Classe and would constitute an infringement punishable by articles L. 335-2 and following of the Code of Intellectual Property.

 

Winter Palace

98000 Monaco

Contact us: +33 (0) 6 21 49 96 74

E-mail us: info@monacolaclasse.com

As a training organization approved by the FEDEM for reception techniques, Monégasque companies can benefit from a Government retrocession of 30% on the absolute amount excluding VAT.
Contact us, and we will transmit you all the necessary documents.