Hotel guests’ perception of best green practices: A content analysis of online reviews

The primary purpose of the study by Sungpo Yi, Xu Li and Tun-Min Jai was to investigate guests’ perception of green hotels through a content analysis of online hotel reviews.

A total of 7370 comments were collected, and 737 green comments were analyzed based on TripAdvisor’s top 10 green hotels.

The results indicated that the majority of hotel green practices are perceived as positive. Hotel guests consider some green practices, such as a reflective roofing system, a storm water management system, and guest training, as sincere efforts by hotels to be green and they complement them.

However, some hotel guests assert that hotels may just be using green practices as a marketing tool or to gain financial benefits. Some green practices, such as temperature control, low water pressure, and degradable utensils, are actually not positively perceived.

Therefore, the results suggest to hotel operators how they should implement being a sincere green hotel and how green practices should be approached to build environmental friendly branding strategies.


TAILOR-MADE TRAINING

Intercultural training

Generous hospitality

The operational standard

An anti-crisis solution

INFORMATION

Who are we?

Official names and titles

Polite formulas

Our privacy policy

Blog

Contact

© 2016 by La Classe

Any reproduction or representation of this site in part or in whole (texts, graphics, designs, logos and photos) is prohibited without the written consent of La Classe and would constitute an infringement punishable by articles L. 335-2 and following of the Code of Intellectual Property.

 

Winter Palace

98000 Monaco

Contact us: +33 (0) 6 21 49 96 74

E-mail us: info@monacolaclasse.com

As a training organization approved by the FEDEM for reception techniques, Monégasque companies can benefit from a Government retrocession of 30% on the absolute amount excluding VAT.
Contact us, and we will transmit you all the necessary documents.